Future of Fashion is 'PHYGITAL'

('Physical' and 'Digital')

Covid-19 has forced the fashion industry to take a long, hard look in the mirror. In these extraordinary times traditional runway fashion shows had to be banned due to social-distancing mandates.

Fashion has always adaptED to the world around it.

Adversity creates Opportunity!

Global Fashion has embraced digital platforms to live stream fashion events. Designers today are releasing videos on social media to showcase their collections.